Out of all the digital marketing channels, one of the top ones in terms of ROI is email. A personalized way to connect with customers, email has the ability to engage and build lasting relationships.
SMS marketing comes close. Like email, SMS is a direct contact with your prospects and customers, thus ensuring attention. Concise and relevant SMS marketing messages are an effective way to keep people informed of any deals, offers, and events. This kind of marketing is essential for maintaining customer loyalty, as SMS is a way of telling customers that you haven't forgotten about their purchase or interaction, albeit once.
It goes without saying that the success of either email or SMS marketing depends on whether you do it right. At Qaim Digital, we specialize in email marketing services as well as SMS marketing. Our skilled team can help you strategize, create, and implement all kinds of email marketing and SMS campaigns — promotional, newsletters, or transactional.
In a fast-paced and competitive world where consumers are hyper-aware of business marketing tactics, you need an email campaign that stands out in an attention-worthy way.
With the expertise and insights gained via developing email marketing campaigns for various SMEs and large businesses in various industries, Qaim Digital's email marketing mavens can improve your email channel through personalization and advanced targeting.
Expect winning email and SMS campaigns when you work with Qaim Digital. With the knowledge of the latest industry trends and access to top-of-the-line software, we create attractive email layouts with compelling content. Our content experts craft SMS to compel your audience to engage.
The key steps of our strategic email and SMS marketing services include the following:
To kick off an email or SMS marketing campaign, our expert team first collaborates with the client to get the specifics of the project scope— particularly what the business hopes to achieve at the end.
Once we know our client's vision and goal, we define the requirements for campaign management. Understanding the business, its audience, targets, competitors, and market trends helps us create a data-driven strategy to deliver relevant content via chosen marketing channels.
Segmentation is a crucial step in both email and SMS marketing, as dividing subscribers into smaller groups allows you to deliver content that's valuable to the recipient.
Once we've set the parameters of an email campaign, we implement it. As a leading email marketing agency in Dubai with additional specialization in SMS marketing, we can target subscribers according to local areas—according to privacy laws, of course.
A scalable email campaign is not void of performance tracking. To ensure that our clients gain the most from their email and SMS marketing investment, we measure the success of a campaign—and make refinements as needed for better returns.
The kind of direct reach email has is unmatchable. Delivering exact content to exact consumers is a challenge, but email marketing makes it possible. You can keep customers and prospects informed of ongoing and upcoming deals, offers, launches, events, and more. eCommerce businesses can even use emails to convince customers to buy products they viewed and complete any leftover purchases.
Like email, SMS is a direct form of marketing. We keep it short and sweet—and convincing. Our marketing team is well-versed in privacy laws in Dubai regarding SMS marketing and provides you with a well-rounded campaign.
Yes. You can start an email or SMS campaign even if you are the new guy on the market. Email marketing is especially useful to continue loyalty with buying customers.
Email copywriting services are a part of email marketing. The same goes for SMS marketing. As content writing services experts, we can deliver copy that fits your brand's image and your audience's temperament.
The cost of email and SMS marketing services depends on the following:
Generally speaking, business owners may be aware of digital marketing strategies to some extent. However, email and SMS marketing is a different story. To navigate the ethics and laws of sending direct messages, consumer expectations and behaviors, and market trends—you need the expertise of a reputable email marketing management firm in Dubai.
According to research, the average ROI through email marketing is $36 for every $1 spent. Experts also state that targeted emails (and segmented ones) contribute to 36% of email marketing ROI.
What are you waiting for? Bespoke & cohesive email and SMS marketing services in Dubai are our specialty, designed to provide you with maximum return. Start your campaign with a leading digital marketing agency today. Call or contact Qaim Digital online to get started.
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